What will define the electrified future? Will it be simply a numbers game? We believe the future of electric vehicles will be defined by versatility, anticipated, and centered on elevating the driving experience. The new campaign “Lexus Electrified”, showcases how people are the inspiration behind what makes Lexus Electrified vehicles. The RX 400h, launched in…
Holiday cheer is a unique feeling this time of year – the cold weather, holiday lights, and the time spent with those we love. Each year, Lexus ushers in the holiday season with the December to Remember campaign, tasked with the purpose of spreading awareness and celebrating the holidays with the familiar jingle, red-bow, and…
The 2022 Los Angeles Auto Show saw Lexus showcasing the next generation of innovation and luxury. With a full lineup, including the all-new 2023 Lexus RX and 2023 Lexus RZ 450e, Lexus’ first global Battery EV model, before it goes on sale early next year. The Lexus booth also included three special project vehicles: the…
Lexus, adidas, adidas S.E.E.D, Calty Design Research and 3D printing company Carbon have joined forces to transform the all-new Lexus RX 500h F SPORT into an eye-catching crossover inspired by Marvel Studios’ “Black Panther: Wakanda Forever.” To celebrate their recent launch of adidas’ “Wakanda Forever Collection,” the adidas team sought to bring their vision…
As the future grows into a more sustainable future, so does Lexus. Last month, Lexus showcased the brand’s evolution and look into the future during the Monterey Car Week. Attendees were able to learn about the Next Chapter pillars of bold design, Lexus Driving Signature, electrification, and intuitive technology. The highlight being the Lexus Electrified…
Last month, Lexus unveiled the brand’s new design philosophy exemplifying Lexus’ commitment to sustainability during the 2022 Milan Design Week. Lexus: Sparks of Tomorrow presents a trio of explorations inspired by a new human-centered and future-oriented design. It includes an immersive installation by award-winning architect and designer Germane Barnes with lighting studio Aqua Creations, new…
The first Lexus RX made its debut over 20 years ago, paving the way for the luxury crossover segment. This year, Lexus has revealed the fifth generation of RX, which has been completely redesigned from the ground up. The new generation will include a new global platform, two all-new grades, available Digital Key, Lexus Safety…
The very first Lexus EV made its grand debut this month at the 2022 Electrify Expo at the Long Beach Convention Center. The 2023 Lexus RZ 450e is a unique embodiment of iconic Lexus design with advanced, electrified technology. The BEV-specific platform, combined with a lightweight and rigid body and the adoption of a new…
Lexus has been a pioneer when it comes to the luxury electric market with hybrid vehicles that showcase an excellent driving identity and environmental performance. This year, Lexus is proud to announce the launch of its first-ever battery electric vehicle – The Lexus RZ. As the first BEV of the brand, the all-new RZ will mark…
The highly anticipated launch of the 2023 Lexus RX is almost here. The Lexus RX has been dominating the luxury market for nearly 2 decades – having been coined one of the first luxury SUV models to hit the roads back in 1998. Today, the RX is known for its contemporary styling, captivating craftsmanship, and…
