Lexus Electrified: Inspired by People

What will define the electrified future? Will it be simply a numbers game? We believe the future of electric vehicles will be defined by versatility, anticipated, and centered on elevating the driving experience. The new campaign “Lexus Electrified”, showcases how people are the inspiration behind what makes Lexus Electrified vehicles. 

The RX 400h, launched in 2005, became the world’s first luxury hybrid sport utility vehicle. Since then, Lexus has pioneered electrification in the luxury automotive market. The “Lexus Electrified” vision aims to work toward carbon neutrality in a way that is accessible for every guest through a variety of powertrains that cater to their individual needs. Lexus will continue to add to its electrified portfolio of products which currently includes hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV) and battery electric vehicles (BEV) to provide the perfect luxury electrification experience that exceeds the needs and expectations of luxury auto buyers. Lexus aims to achieve 100% BEVs in all models globally by 2035.

“Like Attracts Like”, the first broadcast spot to debut the Lexus electric vision, brings to life the idea that people are the power behind every Lexus. A series of individuals on stages use electricity in different ways to fuel their interests: a band plays in a room, a tennis player practices with an electric ball machine, and a dancer wears a light-up costume. Cables trailing down from each stage glow as a metaphor for human electricity generating the power behind Lexus innovation. The spot showcases four electrified Lexus vehicles – the RZ 450e, RX 500h, NX 450h+ and the Electrified Sport Concept.

“When it comes to our guests’ mobility needs, we know that one size does not fit all. That’s why we created an electrified driving experience with a variety of powertrains that can cater to and elevate any lifestyle,” said Vinay Shahani, vice president, Lexus marketing. “With sophisticated style, impeccable craftsmanship and the support of our amazing nationwide dealer network, our electrified vehicles deliver an immersive luxury experience, inspired by our guests.”

Lexus is also partnering with The Atlantic as the exclusive sponsor of “Progress” –a reporting project and live event that is devoted to covering modern progress and shaping a better future. This project will include inventions that are moving the world forward, which of course includes the Lexus electrified vehicles.