This summer, Lexus is taking its electrified lineup to the streets of San Jose in a big way. From June 11 through September 7, 2026, Lexus is transforming a storefront on the iconic Santana Row into an immersive brand experience called “Curated by Lexus”, and it is one of the most exciting showcases of where…
For Lexus, innovation goes beyond performance. It’s about creating experiences that inspire. That vision comes to life in an exciting new collaboration as Lexus partners with artist Alex Alpert to transform the Lexus IS 350 into a stunning, one-of-a-kind work of art. Debuting at EXPO CHICAGO, this custom IS 350 reimagines what a luxury performance…
For more than 25 years, the Lexus IS has helped define what a compact luxury sports sedan can be: blending performance, precision, and unmistakable style. At Lexus of Northborough, we’re excited to celebrate the continued evolution of this iconic model with the arrival of the 2026 Lexus IS. Built around the philosophy of the…
Big news for luxury SUV shoppers: Consumer Reports has officially named the 2026 Lexus NX its Best Luxury Compact SUV for 2026. In a segment often dominated by German competitors, this year’s top honor goes to Lexus, recognizing the NX for its balance of comfort, technology, performance, and overall value. At Lexus of Northborough, we’re…
Lexus enters the next chapter of The Standard of Amazing with the launch of its new U.S. campaign, Electricity at Its Finest, shining a spotlight on the brand’s latest expression of electrified luxury. More than a marketing moment, this campaign reinforces what has always set Lexus apart: the belief that true luxury should move you…
The 2026 Lexus UX 300h arrives as a stylish and versatile compact crossover, continuing Lexus’ commitment to refined performance, advanced technology, and electrified efficiency. Building on the major enhancements introduced for the 2025 model year, the UX 300h carries forward its powerful hybrid system, elevated interior experience, and impressive safety suite with a few subtle…
Lexus Electrified is getting a new member to the lineup. The next-generation 2026 Lexus ES is on its way, bringing an all-electric and hybrid option to the ES family. Lexus is setting the tone for its arrival with an inspiring new campaign: “The Standard of Amazing.” Designed to give drivers an intimate first look at…
The bold and defined GX is ready for the new year. The 2026 Lexus GX is arriving with all the strength, sophistication, and adventure-ready capability that have made it a favorite among Lexus drivers year after year. Carrying over from the latest generation, the new GX embraces the freedom of the open road, the excitement…
The 2026 Lexus LX continues to define what it means to blend power, sophistication, and capability in a full-size luxury SUV. Serving as Lexus’ ultimate expression of flagship refinement, the new LX builds on its storied reputation with updated design options, advanced hybrid powertrains, and next-level off-road innovation. Among the updates for 2026 is an…
Lexus is rolling out the red carpet (literally) with the debut of the Glam LX, a one-of-a-kind concept vehicle designed for those who treat getting ready as an experience all its own. This bold reinterpretation of the Lexus LX transforms the luxury SUV into a rolling glam suite, complete with beauty and fashion-inspired amenities. “The…
