What is ‘December to Remember’?

‘Tis the season for the yearly awaited Lexus December to Remember Event! Whether you’re a current Lexus enthusiast or not, you may recognize the iconic big red bow that ties the event together for the holidays. While this event pairs well with the new finance and lease offers that the brand likes to showcase for the end of the year, the December to Remember Event is so much more.

Each year, Lexus creates a tailored campaign that includes a series of broadcast spots, digital marketing, and collaborations with either online or physical business/influencers to round out the campaign. Annually, Lexus also partners with the Boys & Girls Club of America, whether that looks like a full donation or a donation collection from their partners. For example, last year for 2022, Lexus partnered with the Boys & Girls Clubs of America and allowed their customers the opportunity to donate through their collaboration with Sprinkles Cupcakes.  

This year, the annual holiday-themed end-of-year sales event is focused on the special moments, thoughtful surprises and magic at the heart of the holiday season. Through the broadcast spots, you’ll be able to enjoy a quick film that brings out what Lexus, and the holidays, means to families and loved ones. Lexus will also be donating $150,000 to the Boys & Girls Clubs of America to support their important work in the community.

The 2023 December to Remember Sales Event is more than just an opportunity to own a Lexus; it’s a celebration of luxury, comfort, and innovation. All of us here at Lexus of Northborough are in full December to Remember swing – with holiday themed decorations and big red bows to create a warm and welcoming atmosphere that helps to create a December to Remember. Welcome to the most awaited event of the year at Lexus of Northborough – the December to Remember Sales Event. As the festive season unfolds, we invite you to indulge in the exceptional offers and exclusive experiences that define Lexus luxury. Click here to get started.