The Lexus Design Award at Milan Design Week

Since 2005, Lexus has created compelling, immersive experiences for visitors at Milan Design Week: the leading global celebration of international design. This year, Lexus has announced their plan to present Shaped by Air – an installation by acclaimed New York-based artist and architect Suchi Reddy, founder of Reddymade Architecture and Design, that draws inspiration from the Lexus Electrified Sport’s quality of being “shaped by air.” The installation will also showcase the presentations and prototypes of the four winners of the 2023 LEXUS DESIGN AWARD. 

Shaped by Air is a celebration of the shared commitment to human-centered, carbon-neutral, and impeccably crafted design. On view from April 17-23, Shaped by Air is an immersive installation that invites you to discover the vehicle through a forest of its composite shapes, which reflect its design as shaped by air, and recall the organic and leaf-like shapes of Henri Matisse. The installation features a to-scale interpretation of the Lexus Electrified Sport, revealed through a gently moving “forest” of the composite shapes of the car that is activated by movement, sound, and light. 

Reddy has reimagined her vision for the installation in Milan, having showcased the first iteration during Miami Art & Design Week 2022. 

“Lexus’ continued commitment to innovation—and their support of an artistic approach that is a confluence of art and design—led me to envision this immersive experience as both a sculpture and a multisensory spatial experience,” remarked Suchi Reddy. 

Within the light-filled gallery of the Shaped by Air installation, you will find a presentation of prototypes by the four LEXUS DESIGN AWARD 2023 winners. These winners were chosen for their expression of Lexus’ belief that design can create the change we want in the world. The award celebrates up-and-coming creative talent from across the globe, and is now its eleventh year. Selected from 2,068 entries originating from 63 countries and regions around the world, this year’s emerging talents include: Pavels Hedström (Sweden, based in Denmark), Jiaming Liu (China), Temporary Office, [Singapore (Vincent Lai) & Canada (Douglas Lee), based in USA], and Kyeongho Park & Yejin Heo (Republic of Korea).

“We are thrilled to expand our collaboration with the inimitable Suchi Reddy and see the Electrified Sport come to life alongside the work of our LEXUS DESIGN AWARD winners,” said Brian Bolain, Lexus’ global head of marketing. “Suchi’s commitment to designing for a better tomorrow captures the innovative spirit of the award, and we cannot imagine a more perfect synergy for this year’s Milan presentation.”

EVENT DETAILS:

Duration

Press Day April 17, 2 p.m. to 9 p.m.

Public Days April 18 to 23, 11 a.m. to 9 p.m.

Venue

Superstudio Più (Art Point)

Via Tortona, 27 20144 – Milano, Italy

Exhibits

Installation created by Suchi Reddy

Designs by the four winners of the Lexus Design Award 2023

Organizer

Lexus International