The All-New LX 600 Flagship SUV

The LX 600 is the Lexus flagship luxury SUV that has retained its well deserved popularity throughout the vehicle’s lifespan. For 2022, the LX 600 has been made to excel where other luxury vehicles dare not tread – it builds on the legacy by introducing an all-new platform, and upgraded 3.5-liter twin-turbo V6 engine, improved fuel economy, increased towing capacity and an expanded five-grade strategy. To showcase the updated LX 600, Lexus has begun our new marketing campaign “No Moment Too Big”, featuring two video spots:  “Drumroll, Please” and “Empower Your Presence.”

“No Moment Too Big” follows three LX 600 drivers as they prepare for the bigger moments in each of their lives. The series showcases not only the sleek exterior, but the campaign takes a look inside the newly renovated cabin that includes the Lexus Interface and the first Lexus dual display configuration. Of course, this campaign isn’t the only way the LX 600 is making its presence known this year. The LX will also play a vital role on First We Feast, a docuseries that follows two trailblazers who are changing the rules of being a modern chef. The LX will also be the Automotive Exclusive partner of ComplexLand 3.0, a metaverse shipping experience to take place on May 25-27, 2022. 

“The LX has been a beacon of capability and style for more than 25 years,” said Vinay Shahani, vice president of Lexus marketing. “With the all-new LX 600, our flagship luxury SUV, we built on that legacy by offering uncompromising performance, thoughtful design and human-centered technology that our guests need to tackle life’s big moments.”