Roc Nation and Lexus Announce New Installation

Roc Nation and Lexus are proud to announce the addition of a 1993 Lexus GS 300 at The Book Of HOV immersive exhibit at the Brooklyn Public Library’s central location. This iconic Lexus made its first appearance in JAY-Z’s “Dead Presidents” visual, and will be the first of many artifacts that will be added to The Book Of HOV. The immersive exhibit is a tribute to Carter’s (JAY-Z) global impact as a musician, entrepreneur, philanthropist and disruptor, and is currently on display with over 255,000 visitors since it opened on July 14th. 

“We’re excited to partner with Lexus to bring JAY-Z’s iconic ‘Off-White Lexus’ to The Book of HOV. The new installation adds another element of JAY-Z’s career to the exhibit that visitors can enjoy,” states Desiree Perez, CEO, Roc Nation. “The response to The Book Of HOV has been overwhelming, so we’re excited to extend the exhibit to December to ensure new and returning attendees can have enough opportunities to fully immerse themselves into the experience.”

Carter’s 1993 Lexus GS 300 in the iconic “Dead Presidents” visual further solidifies the brand’s place in culture as one of the most mentioned automobile makers in hip-hop, being synonymous with the lifestyle that defined an era. 

“In further celebration of the 50th anniversary of hip hop, we are thrilled to partner with Roc Nation in this special tribute to JAY-Z’s musical legacy,” says Mia Phillips, senior manager, Lexus Advertising & Media. “The vehicle display is recognition of the mutual respect and admiration between Lexus and JAY-Z, whose brilliance and contributions to culture extend far beyond hip-hop.”