Lexus Presents “Time” at the 2024 Milan Design Week

Lexus has introduced its captivating installation “Time” at Milan Design Week, hosted at the prestigious Superstudio Più in Milan, Italy. Nestled within the vibrant Tortona design district, renowned for its global creative convergence, the exhibit enchanted visitors until April 21, 2024.

Simon Humphries, Chief Branding Officer, articulates, “Lexus has always challenged the norms of automotive luxury, striving to craft unparalleled experiences for each customer. Our installation’s theme, ‘Time’, embodies our belief that time is integral to every extraordinary experience. As technology evolves to anticipate and adapt to individual needs, we explore the profound connection between people and time.”

The “Time” installation envisions a future of limitless possibilities driven by technology. It showcases software that evolves to create unique experiences, aligning with Lexus’ commitment to redefine luxury in harmony with carbon neutrality and mobility innovation.

This year, Lexus presents works inspired by the LF-ZC concept model, envisioning the next-generation Lexus battery electric vehicle (BEV). At Art Point, Hideki Yoshimoto/Tangent unveils “Beyond the Horizon,” a mesmerizing exploration of next-gen mobility fused with light and sound, in collaboration with musician Keiichiro Shibuya. Meanwhile, at Art Garden, Marjan van Aubel’s “8 Minutes and 20 Seconds” integrates solar design to envision a carbon-neutral future.

Click here for a deeper dive into each art installation.