Lexus and Universal Pictures Reunite for Wicked: For Good

Following last year’s record-breaking success of Wicked, Lexus is once again joining forces with Universal Pictures to bring a touch of magic to the big screen. The first Wicked film captivated audiences around the world and became the most successful Broadway-to-film adaptation in history. Now, as the highly anticipated sequel Wicked: For Good soars into theaters on November 21, 2025, Lexus invites fans to “Experience OZmazing” in celebration of the epic conclusion to this enchanting story.

To mark the occasion, Lexus has launched a dynamic 360-degree marketing campaign, headlined by a co-branded 30-second commercial titled “Magic in the Air.” The spot, directed by acclaimed Wicked filmmaker Jon M. Chu, stars Chu himself alongside his wife Kristin and their daughter Stevie Sky, who was born the same day the first Wicked premiered in Los Angeles. Set to the film’s moving anthem “For Good,” the family embarks on a whimsical drive through the Emerald City in the 2025 Lexus LX, capturing the wonder and emotion of the beloved musical through the lens of Lexus luxury.

“As a proud partner of Universal’s Wicked: For Good, Lexus invites fans to experience the film’s electrifying finale,” said Lisa McQueen, senior manager of Lexus marketing. “For those looking to tackle any adventure ahead, the Lexus LX is the perfect vehicle for life’s most magical moments.”

The partnership extends far beyond the TV screen. Lexus will support the campaign through social media collaborations, co-branded digital content, and sponsorship of the Wicked: For Good premiere in New York City. The “Magic in the Air” spot will also appear on Peacock, YouTube, and Amazon from October 13 through December 4, 2025, inviting fans everywhere to celebrate the power of friendship, courage, and transformation—both on-screen and on the open road.

With Wicked: For Good set to cast its spell in theaters this holiday season, Lexus continues to merge the magic of cinema with the spirit of luxury driving, creating moments that are, quite simply, OZmazing.