The Customized THIEVES NX

An amazing victory should come with an amazing ride. Last year, 100 Thieves took home a championship title that cemented their place in esports history. As 100 Thieves’ luxury automotive partner, Lexus unveiled a customized THIEVES NX to commemorate their victory. Mirroring the signature geo-print known to 100 Thieves fans, the CHAMPION PRINT is more than just a tribute. 

The CHAMPION PRINT found on the THIEVES NX is a graphic representation of the 100 Thieves map to victory. Ray player data was placed into a generative design tool to create a piece that showcases player actions and movements from the team’s 11 winning playoff matches. Each win is outlined in the reflective red ink and etched with a top player name. 

The THIEVES NX is created from a 2022 NX 350 F SPORT Handling AWD and customized with 100 Thieves-themed embossed headrests, floor and cargo mats, puddle lamps, door sills and ambient illumination. Of course, it’s also equipped with upgraded Lexus technology: Lexus Interface with available 14-inch touchscreen display; available Intuitive Parking Assist with Automatic Braking; and Drive Connect trial with Cloud Navigation, including Google points-of-interest (POI) data, Intelligent Assistant, including Hey Lexus and Destination Assist.

“We felt the best way to commemorate our partner’s tremendous championship win was to build a one-of-a-kind THIEVES NX which was inspired by the team’s winning journey,” said Vinay Shahani, vice president of Lexus marketing. “The intuitive and tech-forward features of the Lexus NX make it the perfect canvas and co-conspirator for this type of creative venture.”