Lexus Invites Guests to Discover Their Energy

Lexus is bringing its electrified lineup to life with the immersive “Discover Your Energy” pop-up experience, traveling to four U.S. cities this summer and fall. Designed to make electrification feel intuitive, luxurious, and accessible, the interactive experience invites guests to explore Lexus innovation through a combination of light, sound, digital storytelling, and hands-on vehicle discovery.

The pop-up experience will showcase the Lexus TX, RX, RZ, NX, and ES, with each vehicle connected to its own distinct expression of energy. Through striking visuals and sensory design, guests can explore how Lexus blends electrified performance, craftsmanship, technology, and modern luxury.

The “Discover Your Energy” experience is designed to be personal from the moment guests arrive. Visitors can begin by selecting their energy through a digital welcome experience reflecting different preferences and moods. From there, interactive content and visuals allow guests to create their own energy expression and share it using a QR code.

For those interested in learning more about Lexus electrification, product specialists will be available throughout the experience to answer questions and help guests discover which electrified Lexus vehicle best suits their lifestyle.

“Discover Your Energy” combines digital storytelling and sensory design with Lexus’ electrified lineup to offer a fresh way for guests to experience the innovation and luxury behind the brand.

The “Discover Your Energy” pop-up series has already been to Scottsdale, AZ and Plano, TX, but will also visit:

Crocker Park — Cleveland, Ohio: August 20–23, 2026
Bethesda Row — Bethesda, Maryland: September 4–7, 2026

While the pop-up series won’t be making a stop in Northborough, Lexus of Northborough is proud to share the excitement surrounding Lexus’ growing electrified lineup. The “Discover Your Energy” experience offers a glimpse into how Lexus is creating new ways for drivers to experience electrification without sacrificing the comfort, craftsmanship, and luxury expected from the brand.

Want to discover your energy? Learn more about the experience and upcoming events at LexusDiscoverYourEnergy.com.