Your Privacy Rights
Lexus of Northborough Online Privacy Statement Policy
Lexus of Northborough is committed to respecting the privacy of all visitors to our website, www.lexusofnorthborough.com. The following details the Lexus of Northborough Online Privacy Statement Policy established to protect your privacy. It is our promise to provide you with a hassle-free, enjoyable, and rewarding online shopping experience. Lexus of Northborough and Lexus, a division of Toyota Motors Sales, USA Inc., are nonaffiliated third parties and our website privacy statement applies only to Lexus of Northborough’s dealer website www.lexusofnorthborough.com and not the Lexus Corporate website.
Acceptance of Our Privacy Statement:
Changes to This Privacy Statement:
Information We Collect:
You may visit our website to read and learn about our products, without telling us who you are and without revealing any personally identifiable information. Lexus of Northborough collects non-public personally identifiable information about you and other applicants for many reasons, including proof of identification, evaluation of your application, servicing your Lease or Loan (“Account”), and relationship building (offering products or services that you may find valuable). Lexus of Northborough collects this information from a number of sources, including the following:
- Information provided by you on Account applications and other documents, including identifying information such as address, telephone number, Email address, Social Security number, date of birth, and credit information such as income and employment history.
- Information obtained through your transactions and relationships with us, our affiliates and others, such as items purchased, payments, payment method, and information provided on customer service and collections calls.
- Information provided by credit bureaus and similar companies, such as your account and payment history with other lenders.
- Information provided by other third parties, such as demographic firms, in connection with marketing programs.
- Information obtained online, including from “cookies” (small pieces of data stored by your Internet browser on your computer) or other technology that may be used to remember passwords for you to track website usage with Lexus of Northborough and to provide you with customized content.
How We Use the Information We Collect:
Sharing of Information:
- Third Parties Providing Service On Our Behalf: In order to carry out your requests to make various features, services, and materials available to you through our website, and to respond to your inquiries, we may share your Personal Information with third parties that perform functions on our behalf (or on behalf of our partners), such as companies or individuals that: host or operate our website; analyze data; provide customer service; sponsors or other third parties that participate in or administer our Programs or provide marketing assistance.
- Lending Institutions: To obtain the best possible lease and financing program for your needs, your Personal Information may be shared with lending institutions such as Lexus Financial Services, Toyota Motor Credit Corporation, and other affiliated lenders.
- Lexus Enform Safety Connect: If you have a Lexus Enform Safety Connect Subscription Agreement, we collect Personal Information necessary to meet your requests and may use your Personal Information to facilitate your usage of the Lexus Enform Safety Connect Service to which you subscribe. We may share your information with our business partners to assist us in fulfilling your requests.
- Our Affiliates: We may provide information such as identification, transaction, and experience information to Lexus and the March Hodge Automotive Group to perform services in connection with your Account. Personally identifiable information generated by Lexus of Northborough’s dealer website www.lexusofnorthborough.com and forms will be used and tracked by Lexus Corporate. Personally identifiable information will be shared with Lexus Corporate and may be used by Lexus for their own marketing purposes.
Information We Receive from Third Parties:
Your Choices and Access to Your Information:
We provide you access to information about your Account in several ways. For example, we send you monthly billing statements outlining your transactions, finance charges, and other Account information. You may also call the customer service telephone number if you have additional questions about your Account.
Advertising/Behavioral Targeting; How to Opt Out:
Lexus licenses technology to serve advertisements on its own Sites and within its content as that content is served across the Internet. In addition, Lexus of Northborough may use third-party ad networks, publishers, and other entities to serve advertisements and third-party analytics vendors to evaluate and provide us with information about the use of the Sites and viewing of our content. We do not share Personal Information with these third parties, but ad network providers, data providers, publishers and other media related companies, and/or analytics service providers may set and access their own cookies, pixel tags, and similar technologies on your Device and they may otherwise collect or have access to information about you, including Usage Information. We and they may target advertisements for products and services in which you might be interested based on your visits to both the sites and other websites. We and they may use a variety of companies to serve advertisements.
If you prefer to not receive targeted advertising, you can opt out of some network advertising programs that use your information. To do so please visit the NAI Opt-Out Page. Please note that even if you choose to remove your information (opt-out), you will still see advertisements while you are browsing online. However, the advertisements you see may be less relevant to you and your interests. Additionally, many network advertising programs allow yu to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The NAI Opt-Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies.
The Sites are not intended for children under the age of 13. Lexus does not knowingly collect Personal Information from children under 13. If you are under the age of 13, please do not submit your Email address or any other Personal Information to Lexus of Northborough through our web site.
Security of Your Information:
We use certain reasonable security measures to help protect your Personal Information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us. You use the Lexus of Northborough web site and provide us with information at your own risk.
Link to Other Websites:
At www.lexusofnorthborough.com, we consider the information you share with us to be personal and confidential. We will not rent or sell your name, address, Email address, credit card information, or any Personal Information to any third party without your prior consent, except as may be required by law. There are several links to third party sites (such as Kelley Blue Book, Blackbook, and Carfax) within our web site that may require Personal Information. These websites may have their own privacy and information security policy and terms and conditions. Visitors should consult with other websites’ privacy notices as we have no control over information that is submitted to, or collected by, these third parties.
Consent to Processing and Transfer of Information:
By visiting www.lexusofnorthborough.com or providing us with any information on our website, you consent to the collection, processing, maintenance, and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen.
How to Contact Us:
To contact Lexus of Northborough with a question, call us at (508) 870-3222 or mail your inquiry to:
Lexus of Northborough
14 Belmont Street
Northborough, MA 01532